Evoo, A Gurugram based Retail, Branding and Logistics Solutions Company has boarded Orion India as a client for Advertising and selling Orion India’s products through its Electric Carts that are run and operated at multiple locations in Gurugram. Orion India is one of the fastest growing FMCG companies in India with its world famous and flagship product Original Choco Pie being one of the products to feature on Evoo Carts besides their new product in the Rice Cracker category called O’Rice. Orion India’s decision to choose Evoo’s unique branding, logistic and retail solution to market and sell its product range was based on the fact that both companies share a common vision of providing the most convenient shopping experience to customers, where they get the comfort of shopping almost at their doorstep, yet get to choose, touch and even try products on display.
Evoo as a Marketing and sales partner to Orion India, would share the responsibility of creating a brand recall as well as increase penetration of Orion India’s quality products in the fast growing household population of Gurugram. Evoo’s trained drivers cum brand ambassadors will sell the products in all the residential colonies where Evoo has exclusive agreements with the respective Resident Welfare associations to operate its Electric carts and collect customer feedback for Orion’s quality team’s analysis and use.
Tejasvi Singh Nandal, co-founder of Evoo said, “We are thrilled to partner with Orion India on expanding their reach and brand visibility across Gurugram. As a retail, branding and Logistics Company, we have always believed in providing economical yet impactful solutions to our clients that ensure their brand reaches the right customer segment and the customers get the experience they truly deserve. We take immense pride in embarking this new journey with Orion India, who, although are a new entrants in India, however, have strong brand recognition and loyalty in many other countries around the globe.” Manish Babuta, Zonal Sales Manager, Orion Nutritionals Pvt. Ltd. said, ”With the focus on socially responsible marketing and last mile delivery of products in our mind, we could not have asked for a better partner than Evoo . Gurugram is one of the key markets for us and with the strong reach that Evoo has here, we are confident that we will be able to create a strong brand resonance and also provide great customer experience at the last touch point.”